The Rodeo area is largely residential, with commercial areas serving local residents. Rodeo's small-town revival is creating a market for restaurants and delicatessens, small grocery stores with carry-out food, coffee houses and/or bookstores, art galleries and/or antique stores, and other businesses with a recreation, wildlife or preservationist theme. The waterfront area offers opportunities for further development with a recreational theme such as wind surfing and fishing. Development adjacent to the freeway is more residential in nature.
The largest local employers include producers of petroleum products, electrical equipment, packing and wrapping machinery, cabinets and plastics. Biotechnology and food processing companies in nearby communities also employ Rodeo residents. The largest non-manufacturing employers include grocery stores, elementary and secondary schools, restaurants, gas stations, convenience stores, and a public golf course. Home-based businesses are also growing in popularity throughout Rodeo.
Over 25 vocational schools provide specialized education in Contra Costa County. Training is available in computers and technology, truck driving, radiology, aviation, and broadcasting. There are also five public programs oriented to adult education, ranging from basic skills to occupational skills. The Workforce Investment Board (WIB) offers career training and hiring services to Rodeo residents and businesses through its West County regional office. The Rodeo/Crockett Local Hire Outreach Program, located at 199 Parker Avenue in Rodeo, has assisted over 150 local workers in gaining employment since its inception.
Rodeo is located in the heart of a world-class transportation center - the San Francisco Bay Area. The community is located near the juncture of I-80, the direct San Francisco/ Sacramento route, and State Highway 4, the major east/west artery in Central Contra Costa County. The recent Cummings Skyway extension now provides quick access to San Pablo Avenue from I-80 and Highway 4. Bay Area Rapid Transit (BART), the light rail service covering most of the Bay Area, has a station conveniently located 9 miles south in the City of Richmond. WestCAT provides direct bus transportation from Rodeo to west county locations including the El Cerrito Del Norte BART station
Buchanan Field, a general aviation airport is located just 15 miles away in Concord. Three major hub airports are located less than 60 miles away (Oakland, San Francisco, San Jose and Sacramento). Seven ports are located nearby, including Richmond, California's third largest in annual tonnage, and Oakland, which accounts for nearly 5 percent of U.S. exports. The Union Pacific railway skirts the south side of the community.