Redevelopment Economy Development CDBG Housing Public Finance

Pleasant Hill BART

Specific Plan

Business Establishment Signs

A business establishment sign identifies the name or an individual business and/or the product produced or sold on premises or the services offered on premises. The following policies apply to business establishment signs.

Policy 1. Business establishment signs shall be placed on the building facade occupied by the identified business. A business establishment sign may only be used for business located on the ground level, business located on upper level plazas or pedestrian-ways designed for public use, or tenants located on upper levels of a retail complex.
Policy 2. The total surface area of all signage for an individual business shall not exceed 20 percent of the total facade surface of the one story portion of the business establishment to which it applies. The signage may be provided in any or all of the following ways:

  1. Wall sign painted on, incorporated in or affixed to the building wall.
  2. Hanging or projected sign provided that the sign projects no more than five feet from the wall surface. No hanging or projecting signage over public sidewalks shall be allowed.
  3. Signs attached or incorporated with a projecting canopy or overhead trellis.
  4. A permanent window sign.

Vehicular and Pedestrian Control Signs

Vehicular signs shall comply with state standards.

Policy 1. In addition to vehicular control signs within the public rights-of-way, a coordinated and consistent signage system shall be established throughout the Station Area providing necessary circulation information (e.g., permitted travel speed, location and ingress and egress parking, restricted turning movements). Illuminated signage is recommended. The location and design of these signs shall consider visibility and readability requirements and the visual relationship to the building architecture and landscaping of the entire Station Area.