Pleasant Hill BART
Specific Plan
Building or Building Complex Identification Signs
A building identification sign is one which identifies the name and/or address of a building or the name or logo of the building tenant if a single tenant occupies the building, or major tenants in a retail complex. Three types of building identification signs are permissible: attached signs, roadway entrance signs, and business directory signs.
| Policy 1. | Attached Sign. Each facade of a building may incorporate an attached sign if designed as an integral part of the building architecture. The signs may be scaled and placed to be read by motorists or transit riders passing or entering the Station Area. |
| Policy 2. | Roadway Entrance Sign. A freestanding sign shall be permitted at points of vehicular access to the building or building complex. The sign should be perpendicular to the approaching traffic. The surface area of any side of the sign shall not exceed 16 square feet and the height of letters shall not exceed 7 inches in height. To ensure legibility, copy on the sign should be placed no lower than three feet and no higher than seven feet from the ground elevation. The sign may incorporate a business directory sign as described below. |
| Policy 3. | Business Directory Sign. A business directory sign is one which identifies multiple tenants located in the same premises, often above the ground floor. A business directory sign may be located at points of vehicular access, attached to the building to which it applies near the main building entrance(s) and/or located as a freestanding sign at the pedestrian approaches to the main building entrance(s) and at elevators, escalators or stairs serving as major access points to upper floor uses. If located as a freestanding sign along the vehicular approach it must be combined with a freestanding building identification sign if the latter is provided. The maximum surface on any one side of business directory signs shall not exceed 12 square feet. |