Pleasant Hill BART
Specific Plan
General Requirements
The following general requirements shall be met.
| Policy 1. | No advertising sign (a sign advertising a business, commodity, product, service, uses or activity sold or offered or conducted elsewhere than on the premises upon which such sign is located) shall be permitted in the Station Area in areas exposed to public view with the exception of the BART Station ticketing and platform areas. In the latter case such advertising shall not be visible from other adjoining areas. |
| Policy 2. | The copy on any sign should not occupy more than 40 percent of the surface area of the sign to ensure legibility. |
| Policy 3. | Signs should be designed as a part of the building and landscaping and not as unrelated objects. |
| Policy 4. | The scale of signs and letter and symbols employed should be designed to be legible by the intended viewer. Differing requirements of pedestrians and motorist should be recognized. |
| Policy 5. | Color should be used carefully. Limited use of several colors with strong contrast between background and signage is recommended to make the signs easily readable. Too many colors reduce legibility and should be avoided. |
| Policy 6. | Signs should be constructed with quality materials and in a craftsman like manner to ensure both an attractive appearance and a durable product. |
| Policy 7. | Use of illuminated signs is encouraged to promote a lively and safe environment during the winter months when the area will be heavily used by transit riders after dark. The illumination should be controlled to avoid glare or levels of illumination which would be an annoyance to occupants of upper floor space and housing units within or adjoining the Station Area. |
| Policy 8. | Signage within each of the Station Area subareas should have a unified appearance. Materials, shapes, colors, type face and placement should be consistent throughout the subarea. The signage should be used as a major means of establishing a distinctive identification and image for each of the subareas. |
| Policy 9. | All development applications shall include a signage program specifying design requirements for all public exposed signs. The signage program shall be prepared by a design professional and be submitted to the Zoning Administrator for approval. |
| Policy 10. | Variances from the specified signage standards may be granted by the Zoning Administrator if it can be shown that the sign would enhance the appearance of the area or that change is necessary to achieve a sufficient level of legibility. |